If you enjoy betting on UK and Irish horse racing, EWEdge (Each Way Edge) is a betting tool that can help you identify potential value in each-way bets. EWEdge isn’t a conventional tipster, but rather a data and analytics tool. It scans racing markets and highlights each-way betting opportunities to help bettors find selections that offer a lot of value.
Experienced horse racing bettors will likely have their own strategies, but EWEdge offers something different, claiming it exploits a loophole the bookies can’t close. It does this by encouraging users to follow its ‘Shrewd’ betting system, which is built around longevity and making it so the bookies are less likely to restrict your account.
This review will delve in to the Shrewd system and explore whether EWEdge is worth joining and if it can really help you make consistent wins from horse racing betting.
| Value for Money |
90%
|
| Sports/Markets Coverage |
70%
|
| Interface & Design |
75%
|
| ROI Optimization |
80%
|
| Betting Strategies |
80%
|
What Is EWEdge?
EWEdge is a data and analysis tool that looks at each-way horse racing betting in the UK and Ireland. It scans bookmakers to provide each-way value bets for punters. It does not place the bets on behalf of customers, but rather spots high-value opportunities and directs users to the relevant bookmakers. EWEdge is not a bookmaker or an automated betting service; it is a research tool that helps bettors make informed decisions and increases their chances of placing winning selections over a longer period of time.
EWEdge is also big on transparency, with picks logged and published, including both winners and losers. This is important as it clearly states nothing is guaranteed, and doesn’t make false promises about how much you can win. It is extremely clear in what the purpose of the tool is and how it can help you, explaining why the value exists in each-way betting and how they find it.
EWEdge uses an AI model to price every runner’s true place chance, which finds value that the betting exchange has not spotted. EWEdge then surfaces the value and links users to the bookmaker, who then places the bet.
Key Features of EWEdge
EWEdge has its own betting mode to help you overcome the threat of your account becoming restricted or closed because of consistent wins. It also has plenty of educational resources and free tips, which is a nice perk. It doesn’t just provide you with value betting opportunities, but also explains what it is doing and why, which I think is very beneficial.
Shrewd Mode
Bookmakers are notorious for restricting or even closing betting accounts that win. That is why EWEdge has developed Shrewd mode, a way that helps you continue betting for longer and keeps you in the game. The betting tool claims that bookmakers make money from casual bettors and not sharp ones, and that when one account continues to beat the closing price or betting as soon as a value price appears, it will appear on a bookie’s radar. This results in betting accounts having promotions withdrawn and stake limits reduced to mere pennies.
Shrewd has been designed to make each-way value betting look less like sharp betting. It extracts the value from a bet without arbing, which means there is no backing and laying the same runner across an exchange. The picks are chosen to appear more like how a casual player bets, meaning the account doesn’t garner as much attention and therefore stays open for longer.
EWEdge states that every Shrewd pick is an each-way no-lay, with one bet at a bookmaker and nothing laid off anywhere. The platform is clear that there is little point in having an edge if you can’t keep it. Consequently, Shrewd has been built around longevity, not just the big numbers on a screen.
EWEdge also makes it clear that no account is unrestrictable. A bookie can decide to place limits on an account at any moment, and Shrewd offers no guarantees that this will not happen to you. However, it has been created to ensure that limits and restrictions will be less likely and slower, ensuring you can maximise the value from every account before it happens.
Guides
EWEdge provides a range of guides that fall under different topics depending on what you are looking for. Newer bettors will find this page particularly helpful, as you can learn how each-way betting works, tips on bankroll management, and how the odds and exchanges work. There is also a section on arbitrage betting and why EWEdge does not do it, which I found particularly interesting, as the site puts forward a case for why arbing is more likely to see your account restricted, which is something to consider if that is part of your betting strategy.
The list of guides here is very impressive, and EWEdge is clearly keen to ensure that its users have as much relevant information as possible before placing bets.
Free Tips
EWEdge sends out three UK and Ireland horse racing tips every morning to email subscribers for free. They will be in your inbox at 9 am every day with the price, each-way terms, and which bookies they are available at. I think this is a nice little free extra, almost like a goodwill gesture considering it is free. When you click the bookie link, you are instantly taken to the site with the race listed and all of the prices, so it only takes a few clicks to get your bet submitted. It is a very convenient tipster service.
EWEdge Pricing – Is It Worth The Money?
EWEdge offers all new users the chance to sign up for just £1 for seven days of full access. This gives you a great opportunity to see how the site works, if you feel that Shrewd mode can really make a difference, for example, and then you can choose which plan will suit you best once the seven days are up. If you decide to plump for a paid subscription, there are three separate tiers:
- Basic: £9.99 per month/£99.99 per year.
- EWEdge: £19.99 per month/£199.99 per year.
- EWEdge Pro: £29.99 per month/£299.99 per year.
The basic package gives you each-way value confirmed against the exchange, bookie links straight to the bet, and a live board that shows the prices moving. EWEdge adds in +EV each-way picks, and the pro tier includes Shrewd mode.
The value for money here all depends on what you want to use this betting tool for. If you are simply looking for value betting opportunities, the basic option is good value at £9.99, as you will make your money back as long as you use it regularly. If you want the full scope of the Shrewd mode, I feel like £29.99 per month is expensive, and you will need to be on the site every day for a good amount of time. I would say this package is more targeted towards experienced bettors.
What Stands Out About EWEdge?
One of the most standout aspects of EWEdge is how highly specialised it is. When reviewing betting tools, I typically comment on the range of sports they cover, such as football, tennis, cricket, etc. This tool just hones in on horse racing, and then takes it even further by focusing only on each-way horse racing betting. This is ideal for someone who is looking for a specialist betting tool rather than a general betting platform that covers multiple markets.
Another thing I think you notice from using this betting tool is the transparency. EWEdge doesn’t promise that you will always win or even that your betting account won’t be restricted or closed using their Shrewd betting mode. However, it does state that using their methods makes that less likely to happen, so you are going in with your eyes fully open to the possibilities. Bettors always appreciate this type of transparency, and I feel it makes them more likely to stick around.
What Could Be Improved on EWEdge?
Of course, the specialised nature of this betting tool means that it isn’t a viable option for many bettors who have no interest in horse racing. The fact that it also only focuses on each-way betting may even put some horse racing punters off, too. It makes it more difficult to attract new customers, but the hope is that players are aware of exactly what EWEdge does before they sign up, so there should be no surprises, and they shouldn’t become bored with the lack of variety.
I would also say that currently there is a limited amount of features. Shrewd mode is the obvious biggest feature of this betting tool, but adding in some more just to increase the options a little more, I think, would make this a more attractive proposition.
Is EWEdge Legit?
Yes, EWEdge is a legitimate betting analysis and data tool that helps users capitalize on each-way value bets. It is entirely clear about what its customers are purchasing and that there are no guaranteed winning bets.
Who Is EWEdge For?
I would say that EWEdge is best for experienced horse racing bettors. Although there are lots of guides on the site that explain what each-way betting is and how it works, I still think it is best that you have some degree of knowledge about what it entails before joining a platform such as this. When you consider that Shrewd mode is also only available for £29.99 per month, that is a considerable outlay for beginners who are getting up to speed with how it all works.
Experienced bettors also have the option of testing the whole site for £1 for seven days initially, before deciding which package is best for them. If you are familiar with horse racing and all the associated terminology, I think you can use this betting tool comfortably from the get-go.
Related Reviews
There are other betting tools that look at horse racing or different betting strategies such as matched betting to help you make smarter decisions.
Our Verdict
EWEdge is a very intriguing specialist tool targeting each-way horse bettors that want to make selections based on data rather than just using a tipster service. The big plus points for this tool are its no-lay approach and transparency around results. I also think the £1 introductory trial is great and gives you a whole week testing everything before you decide which way you want to go.
The Shrewd feature is also unique, as one of the biggest concerns among bettors is their accounts becoming restricted, but Shrewd seems like a legitimate way to mitigate those concerns.
I think that this betting tool is certainly a viable option for experienced bettors looking to gain more value from their each-way horse racing selections.
