The must-use value betting tools you can use to find +EV bets

The Need for Value in Betting

EV, or expected value, is what all bettors are after, and there are many methods that you can use to assess value in your bets. You can go on gut instinct and place bets based on your knowledge of the sport. But there is also betting software that crunches data points and uses AI predictive software to come up with winning percentages and probable hit rates.

These are designed to optimize your picks, and guide you towards the wagers with the best odds for the risks involved. Of course, no method is foolproof, so you always have to take accountability when the bets don’t come through.

Value betting and EV-optimized wagers entail the following:

• Optimizing your bankroll based on EV
• Assessing odds or statistical analysis for hit rates
• Overcoming variance and building for the longterm
• Identifying key betting trends or player performance metrics

The goal is to place bets that meet your risk to reward ratio, and to get valuable insights that could potentially influence the results. The betting software can do this by analyzing historical statistics, calculate the odds market averages, and give you the percentages and data you need to make informed decisions.

Best Value Betting Tools

Value betting software is perhaps the most diverse of all the betting software and tools you will find. This is just because there are so many variables that the software can factor into its assessment, and every value betting tool has its own proprietary algorithms to calculate value.

Based on our expert analysis, and the feedback of users, we have shortlisted the best value betting tools and software below. These sites stand out for their unique offering, making the game of hunting value in sports bets a cinch. They also help you turn that value into real results, with strategies that revolve around betting value.

Our List

We can vouch for all seven of these value betting tools. Tap each to get an in-depth explanation on why we chose them.

1

Rithmm

2

Outlier.bet

3

Unabated

4

Iron Marker

5

Bet Hero

6

OddsMatched

7

The Lineup

1

Rithmm

Betting Tool

4.4/5

OddsPlays Score

4.05/5

User rating (20)

Rithmm is not your average value betting software, this tool comes with a special twist. You can edit the proprietary model parameters and even build models of your own for assessing value. What’s more, there is a backtest option through which you can test the historical performance of your value betting models, with ROI and win percentages. Rithmm covers all the major US sports leagues, as well as PGA golf tournaments. You can check the value on standard bets or even player props, giving you enough diversity to mix up your picks and scan for high value wagers.

It isn’t a classic research tool, and Rithmm doesn’t do comprehensive sportsbook odds analysis or market averages. It is best suited to bettors who have a good sports knowledge and are open to building AI predictive models to calculate value. Rithmm also has the Smart Signals function that identifies key betting trends and strong win indicators on highlighted wagers. If you purchase the more expensive Premium package, you also get custom factor creation for the AI models, player injury impact adjustments and more filters for added precision.

Value for Money

75

Sports/Markets Coverage

60

Interface & Design

80

ROI Optimization

95

Betting Strategies

40

Pros

Innovative approach to value betting

Pick preset models, edit them, or build models from scratch

Backtesting and historical performance metrics

Smart signals for betting trends

Premium includes more parameters and customization

Cons

Basic odds checker

Not a research tool, specifically for value bets and hit % analysis

The Premium is quite expensive

2

Outlier.bet

Betting Tool

4.6/5

OddsPlays Score

4.21/5

User rating (14)

Outlier.bet is a great choice for bettors who want detailed odds analysis and supporting stats to back up the EV picks. The software has a wide range of betting tools for users. The basic package, Outlier.bet Premium comes with trending insights, advanced supporting stats, line movement and tracking, and even injury reports. If you pay for Premium+, you also get the EV+ indicators and real-time odds movement charts. We felt that the Premium+ was better equipped for value betting with those two extra features, as you can refer the odds EV valuations and movements to the extensive stats resources included in the basic package.

There is also a Pro package, the most expensive, which also features +EV power feeds, sharp book odds, boost analytics, middle betting and an arbitrage betting feed. This is really a platform that does it all, and Outlier.bet gives you enough headroom if you ever wanted to upgrade and diversify your strategy into arbing or other advanced betting systems. It is one of the most popular betting software sites in the US, and the Premium (and Premium+) is affordable and very user-friendly.

Value for Money

85

Sports/Markets Coverage

70

Interface & Design

90

ROI Optimization

85

Betting Strategies

40

Pros

Powerful research tool with injury reports and detailed stats charts

Deep betting market coverage with extensive alt lines and props

Realtime odds, alerts, 2-click bet integration and comparison data

User friendly interface, quick and efficient value betting research

Excellent subscription tiers distribution (EV at Premium+)

Cons

Limited sports coverage (just major leagues and popular sports)

Basic bet tracking offered

3

Unabated

Betting Tool

4.1/5

OddsPlays Score

3.95/5

User rating (19)

Unabated has a plethora of features and tools for bettors to gain an edge, and it has one of the most comprehensive data aggregators out there. The software compares odds from 30+ books, including big brand sportsbooks, social sports betting apps, DFS apps, peer-to-peer betting platforms, and even prediction markets. You will find odds comparisons on the prices offered at the likes of DraftKings, FanDuel, Fanatics, Kalshi, Fliff, Novig, and Underdog. It is safe to say that the odds metrics are very accurate, and you get Hold %, fair lines, and best line data.

Then, there are the props and future simulators, in which you can run 10,000 simulations on any player prop line or future pick. Unabated also gives you cumulative data charts for these, so you get a better understanding of how the scenarios can pan out. EV bettors will also note the excellent line movements, and edge rushers – the latter of which show you the betting edges in real time. The odds screen displays up-to-date prices, and you can see when they last moved for greater clarity.

Value for Money

70

Sports/Markets Coverage

60

Interface & Design

80

ROI Optimization

95

Betting Strategies

60

Pros

Props and futures simulators with comprehensive scenario analysis

Sources odds from sportsbooks, DFS, P2P, social sportsbooks, and prediction market platforms

Updated odds, line movements, edge rushers, and custom alerts

Teaser optimizers, DFS Pick’Em tools, and Pool Pick’Em edges

Cons

No bet tracking

Doesn’t have statistical research

Overly complicated subscriptions and add-ons

4

Iron Marker

Betting Tool

4/5

OddsPlays Score

3.8/5

User rating (5)

The Iron Marker betting tool is a new entry to the +EV betting space, and it offers excellent value compared to the other options on this list. It offers a flat fee of just $39 per year, where users can access an efficient +EV scanner that finds bets that sportsbooks have mispriced. It scans the major US sportsbooks against Pinnacle’s sharp line in real time, giving users numerous +EV betting opportunities. The scanner is an excellent feature, pulling in real-time odds and comparing the books against the sharpest possible line. There are no unnecessary extras; it performs its sole function to the highest standards.

Iron Marker also uses the same Pinnacle +EV math that is used to highlight value bets for player props, where books lag the most. Player props are an extremely popular market for value wagers because the sheer number of prop markets means a higher likelihood of finding inefficiencies across sportsbooks. Iron Marker nails the +EV process and offers a very affordable alternative to other +EV scanners.

Value for Money

90

Sports/Markets Coverage

73

Interface & Design

70

ROI Optimization

80

Betting Strategies

78

Pros

Affordable alternative to competition

Built-in bet sizing

Closing-line value + ROI tracking on every bet

Covers major sportsbooks and prediction markets

Cons

Constantly exploiting mispriced odds can risk limits on betting account

Could suffer some short term losses

5

Bet Hero

Betting Tool

4/5

OddsPlays Score

4.63/5

User rating (8)

Bet Hero scans over 400 sportsbooks from around the world to deliver high-value bets. Any bettors who are looking for a platform where they can track their bets, be alerted when +EV betting opportunities arise, and also participate in some arbitrage betting can do all of that on Bet Hero. The site covers over 20 sports categories, with multiple filters, search functions and a Discord channel. The Bet Hero software aggregates odds and uses market averages to provide you with crucial information such as vig percentage, the winning probability, and the expected value of wagers.

With over 400 books to source odds from, Bet Hero avoids the common issue of calculating distorted odds (which can happen when 1 sportsbook misprices odds). It provides value bets from top US sportsbooks such as FanDuel and DraftKings, and also includes betting odds from peer-to-peer betting exchanges like Novig and ProphetX.

Value for Money

75

Sports/Markets Coverage

95

Interface & Design

60

ROI Optimization

75

Betting Strategies

75

Pros

Accurate value bets with odds from over 400 sportsbooks

Bet tracker to monitor performance

Extremely high sure bet ROI

Discord channel for support and real-time alerts

Cons

No mobile apps

No historical line movement tracker

6

OddsMatched

Betting Tool

3.9/5

OddsPlays Score

4.57/5

User rating (7)

OddsMatched is a solid all round betting tool that has been designed to find and convert mispriced odds into long-term profits for users. OddsMatched encompasses numerous strategies so you can instantly go from making smaller, steady profits to bigger wins without changing your approach. The opportunity to scale up on this platform is huge, as there is a set system in place that helps you identify movement, estimate the value, and then secure a profit.

OddsMatched has a +EV that quickly picks out bets where the sportsbook’s odds have been mispriced. The +EV bets show you the negative value percentage and positive value percentage, as well as the implied probability and fair probability. There is also a quick AI analysis of the value bet OddsMatched has identified if you want a quick explanation of why it is a true +EV wager.

Value for Money

70

Sports/Markets Coverage

80

Interface & Design

75

ROI Optimization

78

Betting Strategies

90

Pros

All-in-one platform combining multiple strategies

Covers several regions, including the UK, US, Canada, and Australia

Built-in bet tracking and profit tracking

Integrated betting calculators

Cons

Need a pro subscription to unlock all features

Most opportunities depend on sportsbook bonuses, which have high variance

7

The Lineup

Betting Tool

3.7/5

OddsPlays Score

3.86/5

User rating (7)

The Lineup has been designed to help bettors make more informed decisions by utilizing data. It combines real-time odds comparisons with machine learning projections and bet tracking tools, so you can closely monitor your performance to see what needs tweaking to improve. The Lineup places a heavy emphasis on identifying positive expected-value bets through data analysis, providing a cheaper alternative to other +EV betting tools such as OddsJam.

The Lineup has in-built bet tracking, which calculates your ROI over a specific time period and also the closing line value (CLV), so you can improve your performance. The expected value is tracked from the instant the pick is made until the result is known. Whenever a new +EV betting opportunity is highlighted, it is archived, tracked, settled, and linked back to the results page.

Value for Money

85

Sports/Markets Coverage

70

Interface & Design

68

ROI Optimization

70

Betting Strategies

80

Pros

Identifies multiple +EV betting opportunities daily

Auto-settlement and CLV tracking save time

Users can combine ML projections with real odds data

Free tier available

Cons

A steep learning curve is required for some users

Requires accounts at several sportsbooks to get the true benefit

How Value is Assessed by Software

What may rank as a highly valuable wager at one platform may not necessarily tick all the boxes at another. So establishing which value betting software does it best is not as straightforward as, say, arbitrage betting software or odds comparison tools. These value betting tools cannot predict the future; no one can, but what they can do is give you crucial information that you can factor into your decision-making.

We rate the value betting tools with detailed breakdowns and statistical foundations more than the straight plug-and-play value betting tools. You want to know why these bets are valuable, and for the software to bring you smart wagers that come at great prices. There are many ways to spot a superior value betting tool, from checking user reviews (or historical backlog if it provides it), to checking how thoroughly it breaks down the wagers and rates them.

How Does Value Betting Software Calculate Edge?

The best value betting tools use sharp sportsbook odds to gauge true probability. Sharp sportsbooks have fine margins and accurate lines because they accept a high number of professional bettors. When a typical sportsbook, such as FanDuel or DraftKings, provides odds that exceed a sharp book’s implied probability, the software will highlight this as a value bet.

You can calculate expected value by saying EV= (True probability x odds) -1. A positive result means that it is a value bet.

Choosing Value Betting Software

Our reviews look at the value betting software in its entirety, and we run rigorous tests to gain insights into the overall performance of the tools. That means, testing those niche betting markets, trying the bankroll strategies, and double checking odds where necessary.

As such, you are getting expert feedback and firsthand analysis on all of the value betting software we review. But you don’t need to take our word for it. Below are some of the crucial steps we follow to figure out whether a value betting software is worth your time or not.

Learning these steps, you will be able to judge the betting software for yourself and decide if they are worth using in the long run.

Historical Backlog + User Feedback

Practically all value betting sites will have a few user testimonials that give glowing reviews of the software. These are useful for understanding how the software works, and where the bettors have had the most success using the tools.

Providing historical backlogs is a goodwill gesture that tells you the platform is not hiding behind 5-star reviews. You can check historical results based on the EV, or data models the platform uses. And you can use this info going forward, tweaking your betting strategy and picking bets that the value betting software is best at getting right.

Bet Tracking and Bankroll Strategies

Bet tracking is one of the most important tools in your arsenal, and a good bet tracker is worth spending money on. If you have one place to log all your bets, track the progress of your wagers, and give you analytics such as CLV margins, EV %, you can use that information to build a strong betting strategy.

Some value betting software will come with premade Kelly criterion plans and other staking strategies, to help you optimize your plays. Staking plans are just as important as the value itself, as they can help you avoid variance and manage the risks.

Breakdown of Stats + Trends Insights

AI generated picks without context are the same as following most online tipsters. You get an opinion or a recommendation, but there is no follow up as to why this bet is valuable, or how the winning percentage is attributed to the bet.

The best value betting software will either give you odds analysis or a statistical foundation for the picks. The former includes market averages, vig percentages and aggregated fair odds prices. The latter is more of a research approach, in which you can check the data pool of stats for insights and info – which is fed into the algorithms for projected averages.

Value betting is not just about double checking your chosen bets, or blindly following a machine learning formula. It can also be a place to sources key betting trends, such as in-form players, or recurring winning bets. You can source inspiration and find valuable wagers or better alternatives for your picks through the trends or insights feeds.

Odds Scanning Speeds

A more concrete attribute, the scanning speed is another great tell for when you are comparing value betting software. The basic software or cheaper models may have longer refresh times, which can tamper the results. What you want is speedy updates, if not realtime odds, with broad sports coverage.

Extras: Parlay Builders and DFS Optimizers

Some value betting software come with extras like parlay building or DFS optimizers. Parlay builders are tools through which you can assess value on your parlay bets. You can look for weaker links, strong pairings, and some even have correlation charts – showing you the rate at which bet pairings win.

DFS optimizers mostly relate to player prop betting value, with projected lines and probabilities. If you are more into value betting on DFS apps, then you can find software that specifically revolves around props or includes DFS optimizers.

Make the Most of Trials and Discounts

Value is often better compared in the long run, or with many test runs to gain enough data to make judgments. If you sign up for a value betting software and quit after making 5 picks, you won’t really get the full picture.

That’s why we recommend signing up using our offers to unlock either discounted first subscriptions or free trials. Use these in their entirety, betting frequently and checking different value betting strategies offered on the platform. That way, when your discounted first subscription or free trial expires, you have enough data to judge whether this is the platform for you or not.

Summary

Value betting tools can help you find the best value in betting markets and provide you with the resources to make significant long-term profits from your bets. We have tested several value betting tools and considered user feedback to provide a list of the most effective platforms in this space. Whichever tool you choose, you must stay consistent to get results. Place a high number of +EV bets, track your results, and you will see profits.