If you are an experienced sports bettor, you’ve likely seen or heard of betting tools that do more than just display odds. Rather than attempting to predict winners, these betting tools focus on identifying +EV betting opportunities by searching for market movements and price discrepancies.
One of these betting tools is BetUnfair, which markets itself as a betting analytics and sharp-odds monitoring platform. The main idea behind this betting tool is to track odds from sharp bookmakers, highlight significant market movements, compare those prices with softer bookies, and then alert users to a potentially profitable opportunity.
This will review will explore the features that you will gain access to by joining BetUnfair, and if it can help you make sustainable profits.
| Value for Money |
80%
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| Sports/Markets Coverage |
75%
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| Interface & Design |
85%
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| ROI Optimization |
80%
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| Betting Strategies |
80%
|
What Is BetUnfair?
BetUnfair is a sports betting analytics and value betting tool that monitors sharp bookmakers such as Pinnacle in real-time to keep you ahead of the latest changes. The platform removes the vig to reveal the true odds, utilizing the best prices from bookmakers to your advantage. When a bookmaker offers higher odds than what is the fair price, that is a +EV bet. BetUnfair helps you to find these bets and does all of the manual work, saving you lots of time.
Pinnacle is widely regarded as a sharp bookmaker, with their odds seen to be an accurate reflection of true odds. Other betting tools use Pinnacle as a benchmark, as they see their odds as the closest thing to true probability. BetUnfair tracks Pinnacle odds in addition to other sharp bookies in real-time and removes the margin, so you are left with prices that are the closest to the most ‘true’ odds at any given time.
The process then involves comparing those fair odds with the odds available on the bookmakers and exchanges that you use. If those bookies offer higher odds than Pinnacle, then you have a +EV bet. BetUnfair focuses on the hard numbers and doesn’t delve into looking at the form of players or a team’s schedule. You are looking at numbers that will offer you positive expected value.
Key Features Of BetUnfair
BetUnfair monitors over 10 bookmakers and provides real-time odds tracking, dropping-odds alerts, historical data, betting statistics, and numerous calculators. It likes to keep you informed when things change as quickly as possible, with limit alerts and closed market alerts available so you will know how the market is acting to stay ahead of the game.
Match Search
The BetUnfair match search provides all of the matches and historical odds movements in one convenient place. It makes it really simple to find the true odds, with several helpful filters allowing you to get exactly what you want quickly. You can choose to view all matches, pre-match, in-play, or settled. You can also sort by start time, popularity, date range, and preferred sport. BetUnfair scan all of the markets provided by Pinnacle and list the de-vigged true odds in an easy to use dashboard.
BetUnfair covers all of the most popular sports and leagues, including American football, basketball, hockey, and multiple soccer leagues. There are also more niche sports covered, such as cricket, darts, and snooker, as well as e-sports options including Counter-Strike, Call of Duty, and Rocket League. I was impressed with the amount of niche sports available here, and there is certainly more es-ports options available than at most other betting tools.
You can also dive even further into any match with the AI insights button. You can see the insights option highlighted in blue in the image above, and when you click that you can view all of the key factors for that match, including recent form, head-to-head stats, and injury information. It summarizes all of the key information for you in seconds.
Bet Tracker
BetUnfair gives you the option to log your bets, which generates a comprehensive stats page. You can view key bits of information such as ROI, profit by sport, yield, by timing before the match, odds range, automatic bet grading, and more. But perhaps the most beneficial aspect is the CLV comparison. This shows your actual profit line against your expected profit according to the closing line value. Over the long term, your profit line will typically marry up with your CLV line. Because you are choosing bets with +EV, that CLV line trends upwards.
This is important analysis that will keep you steady even if you suffer some losses, as you are not simply guessing; you are looking at numbers and going with the ones that are mathematically more likely to give you an edge. It is a purely analytical approach rather than relying on gut instinct. It is also always a good idea to track your bets as a matter of course.
Dropping Odds Alerts
BetUnfair provides you with the opportunity to set up custom alerts so you are aware of when odds move instantly. These alerts can identify movements within seconds, giving you the chance to explore potentially significant price changes before bookmakers adjust. This is a great option for bettors who don’t want to spend hours manually refreshing hundreds of markets. You can filter by sport, bookmakers, minimum drop percentage, odds range, and markets. When a bet matches your criteria, BetUnfair will send you an alert. You also have the option of setting alerts for limit changes and market closures.
As you can see from the image above, you can see the odds movement, the de-vigged odds, and how much the line has dropped. If you click to open the match, you can also see the opening line. When you see a value bet, BetUnfair calculates the best stake using the Kelly criterion. It does this automatically; all you need to do is choose your Kelly fraction to get the exact amount you should be staking.
Future Dropping Odds Alerts
BetUnfair has a team of traders that monitor betting activity from sharp bettors. When they have a strong sense that the odds are about to drop, they flag these as future dropping alerts. The main idea behind this is that you secure the current price before the odds drop. This is an excellent feature as it gives you time to see where the smart money is going before the rest of the market reacts. This gives you a genuine edge and helps you to maximize your potential earnings.
Graphs Center
If you want to view deeper stats, you can view the full odds movement for any match and not only the ones from the alerts you have created. BetUnfair lists odds from Pinnacle and numerous other sharp bookmakers, including FanDuel. You can track opening lines, see how the limits move over time, the vig, and the closing line.
BetUnfair Pricing – Is It Worth The Money?
BetUnfair has three separate subscription tiers, giving users some level of flexibility depending on the level of insights you are looking for. We must also state that the platform offers a 1-month money-back guarantee. If you don’t make a profit in your first month, they will refund your subscription fee. This isn’t as common as you might think, and I feel it’s a nice touch.
- Basic: €34.99 month/ €83.99 3 months/ €161.99 6 months
- Pro: €85.99 month/ €219.99 3 months/ €401.99 6 months
- Sharp: €119.99 month/ €324.99 3 months/ €579.99 6 months
The basic package gives you access to Pinnacle odds, 3 sports, dropping odds alerts, odds movement history, bet tracker, and bet sizing calculator. The Pro adds all sports, FanDuel odds, the graph center, live and closing +EV bets, more alerts, and player props. If you want to upgrade to the Sharp plan, you can access AI match insights, 10 +EV comparison bookmakers, and a 1:1 meeting with a BetUnfair expert.
In terms of value for money, I think the Basic tier is a good starting point for anybody who is new to value betting. Although the sports are limited, you can still set up dropping odds alerts and capitalize on EV opportunities. There is a big jump in what is available when you move to Pro, but also a big jump in price. I think €85.99 per month is expensive even considering everything you can access. If you are going to sign up for a Pro or Sharp subscription, I expect you are a serious bettor who is used to placing a high volume of bets.
You can also try BetUnfair for free for 5 days before deciding if you want to sign up for a paid subscription.
What Stands Out About BetUnfair?
One of the things I like most about BetUnfair is how they make everything so simple to use and customizable. The dashboard has a search bar when you can search for your favorite leagues and sports, and it will list all of the matches available. You can then click on the match you are interested in and set up an alert, view historical odds movements, view AI insights, and more, all with a few simple clicks. You are not overwhelmed with streams of data when you log in; everything is easy to find, and BetUnfair does a good job of presenting graphs and stats in a way that doesn’t confuse you.
The odds dropping feature is also excellent. This is a viable way of staying ahead of the market, and all you have to do is create alerts for the matches you like. This takes a few minutes but saves hours of time manually refreshing odds screens waiting for a +EV opportunity to crop up. Add in that BetUnfair also has a future odds dropping alert feature, and it makes this all the more impressive.
What Could Be Improved On BetUnfair?
I think the limited number of bookmakers available is one of the things BetUnfair could improve upon. I understand they want to use only sharp bookies, with Pinnacle as the focus, but having a wider range of bookies, I think, would attract more customers. Additionally, from the current list of bookies, it is only really Pinnacle and FanDuel that is recognizable, which may put some people off.
I also must comment on the cost. BetUnfair states that its platform is for users of all different skill levels, but I think a betting beginner would say €34.99 per month, even for the basic package, is expensive. If you want to access the more impressive features, there is also a big bump in price.
Is BetUnfair Legit?
Yes, BetUnfair is a legitimate betting tool that provides transparent results on its homepage. It doesn’t promise or guarantee anything, but it does state that you can improve your chances by following their process and provides the average results from users per month to back that up.
Who Is BetUnfair For?
BetUnfair states that it is ideal for anyone who is looking to make smarter decisions. That could be a casual bettor or a professional bettor, or just someone who wants to dip their toe into sports betting and have some fun. There is no doubt that BetUnfair’s tools can help users of any skill level to make consistent profits; I would still say that it is more suited for experienced bettors purely due to the cost and some of the more advanced features.
I think if you are aware of +EV betting and have some experience of value betting, you can certainly get some benefits from the Basic package and then perhaps upgrade to Pro and maybe even Sharp in time. But anybody completely new to this form of betting or a betting beginner may find it too expensive.
Related Reviews
There are other betting tools that also use Pinnacle Odds and sharp bookmakers to find +EV betting opportunities. These tools also have other features which can help you make more informed betting decisions.
Our Verdict
BetUnfair is an excellent option if you are looking for genuine +EV betting opportunities and want to stay one step ahead of the market to find the best prices before they move. It has a range of helpful features that allow you to create custom alerts so you can set things up how you want them.
The subscription prices are on the expensive side, but more experienced bettors will feel they can easily make that money back and more by using these tools as part of a wider strategy.
