ValueBetFactory is an analytic betting tool that scans odds quickly, tracking big odds drops and key line movements. The theory is very straightforward. The betting tool continuously monitors betting odds and sends you alerts whenever a good opportunity presents itself. With EV+ evaluations, line movement history trackers, and instant access to sportsbooks, ValueBetFactory optimizes your betting bankroll.
This betting tool also has a plethora of calculators, insightful odds comparison, and it covers over 30 sportsbooks, including some of the top betting sites in the US. ValueBetFactory specializes in football, soccer, basketball and various other sports, covering all the main betting markets.
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Value for Money |
65%
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Sports/Markets Coverage |
60%
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Interface & Design |
85%
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ROI Optimization |
90%
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Betting Strategies |
70%
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What Users Say About ValueBetFactory
| Positive Feedback | Negative Feedback |
|---|---|
| As a USA user, there aren’t too many services out there that sends you +ev bets straight to your phone in real time | It’s frustrating that MGM takes me to UK website when I have US app |
| The team shows amazing support and delivers, You wont regret switching | 1st version was good but missing minor leagues |
| Im a big fan of valuebetfactory… to find great +ev bets, as well as get notified for dropping odds | Needs more US Books (DK, FD, etc) and needs to link to state specific apps / sites |
| The devs are always active and working on updates, and are very helpful | Sometimes the bookmakers adjust during the timeframe where the alert is sent |
ValueBetFactory Main Features
ValueBetFactory offers a strong betting strategy for sports fans, with real-time EV calculations on price drops. This is an area that can score extremely high value bets, and can even lend to advanced hedged betting strategies. It is all about timing, and ValueBetFactory also offers current EV and CLV functions with its bet tracker, so you get the right context for these drops. The set of betting software is well designed, because these all gel into the same goal – to find high value as soon as the market moves.

Interface and Sports Bets
On the interface itself, we like how ValueBetFactory doesn’t overload you with auxiliary betting strategies and extra tools for the sake of having tools. The information is concise, and you get filters to sort out the bets based on the betting markets and sports leagues. ValueBetFactory is not specifically designed for US bettors, and you can feel that in the sports coverage.
It covers loads of soccer leagues, including top domestic European leagues, international club competitions, and major international events. Then, the coverage also includes basketball, football, rugby, tennis, and various other sports. It does not have the same concentration on US sports leagues, it feels more internationally distributed. Another thing we noted was that the sports betting markets are not very deep. ValueBetFactory covers the main markets, such as moneylines, spreads, and totals, but doesn’t go far beyond those.
Sportsbooks Covered
ValueBetFactory sources its odds from 30+ sportsbooks, but most of these are either UK platforms, European sportsbooks, or offshore betting sites. There are top American sportsbooks like BetMGM, DraftKings, FanDuel and BetRivers availble on the platform, but we would have liked to find more of these. However, if you are only signed up at one, or a modest handful of these sites, then ValueBetFactory has you more than covered.
Dropping Alert Feature
The winning feature of this betting tool is its near real time odds alerts. You can set up your preferences, from picking leagues to tweaking the EV+ bets, and then save your alert setups. You can make multiple setups, and get your notifications delivered via Telegram and also directly on desktop, getting all the odds drops as soon as they are available.
You can tweak these as you like, and get unlimited Telegram alerts. Odds alerts are nothing new, and we have reviewed loads of betting tools with these features. But what we like about ValueBetFactory is the priority it puts on alert notifications. This is not an afterthought, with limited functionality. You can set up the alerts to your needs, and make multiple configurations to get personalized alerts.

EV+ Analysis
If you pay for the +EV Scanner or +EV Scanner & Dropping Odds premiums, you gain access to ValueBetFactory’s value evaluator. This tool can measure the fair price of the market and give you a precise EV percentage based on the market consensus. While some of those sportsbooks are not based in the US, the majority are well established betting sites and not offshore books. This means the odds value you get at ValueBetFactory is real, and not tainted with poor quality lines.
You can set up notifications directly based on these corresponding +EV metrics, which filter the options significantly, and give you a better understanding of the market value. ValueBetFactory also provides devigged odds, which are labeled as ‘fair odds’ on the platform. You can find out how to calculate no-vig fair odds thanks to a detailed guide which is really helpful.
CLV and Tracking Line Movements
You can select betting markets to track, and this means ValueBetFactory will log all the line movements and changes in the betting odds on that wager. It draws up charts to compare the line movements across different books, and you can use this to spot outliers. This starts from the opening lines right down to the closing line value.
Closing line value strategies revolve around trying to beat the final betting odds, and ValueBetFactory does this very thoroughly. You get a spreadsheet of the exact odds and price movements, much like the history of a stock exchange. This is something we haven’t really encountered to this depth elsewhere, and it is really useful for pinpointing the exact moment when bigger moves or sentiment changes occur.

Bet Calculators
But you can calculate those values with the built-in betting calculators. ValueBetFactory has calculators for arbitrage, dutching, hedged betting, Implied Odds, Kelly Criterion, margins, and no-vig fair odds, among others. You get a very comprehensive set of calculators to work out value and determine how you can hedge your bets. So you can make arbitrage strategies and calculate vig – using these to figure out how to get an edge on the house and adapt your betting strategy accordingly.
Pricing and Value For Money
The subscriptions are broken down into three packages. You can pay to use the odds dropping alert features, the +EV scanners, or pay to have both. Here is the full breakdown.
Dropping Odds
€77/month
€62/month (yearly billing)
This subscription gives you unlimited dropping odds alerts, CLV tracking, access to the Telegram community, and real-time betting odds. While it has some EV+ calculations, these are only available for bets that you track, in the CLV tracker.
+EV Scanner
€137/month
€139/month (yearly billing)
With this subscription, you get the EV scanner for all the bets covered at ValueBetFactory. You can set up Telegram alerts based on the real time +EV for each bet, and scan the lines for the best odds. It also has the bet tracker feature with the CLV and +EV monitoring. But you don’t get dropping odds alerts.
Both (+EV & Dropping Odds)
€172/month
€142/month (yearly billing)
The all-inclusive package, you get all the tools at ValueBetFactory. This combines the odds drop alerts with the +EV scanner, so you can get alerts for either, and even intersect the betting strategies and evaluate the value of recent odds drops. You also get dedicated priority support, access to all the new features ValueBetFactory rolls out, and an advanced filtering system for your alerts.
Sign up through our links, and you can get a 7 day free trial of ValueBetFactory, and you can pick between any of the three subscriptions.
Distinguishing Features
The line movement tracker is definitely a top feature at ValueBetFactory. You don’t just analyze the line movements, but can track the exact changes and measure these across different sportsbooks. But the winning feature is the dropping odds alerts, which can bring you very good value for your sports bets.

The EV+ scanner is useful, but a lot of other tools also do this. Arguably, we could say better. But if you combine the basic +EV scanner with the dropping alerts feature, you get something rare. ValueBetFactory focuses on specifics, but these can be used in various betting strategies.
Areas to Improve
But the catch is that, outside scanning odds and calculating basic EV, a lot of the work is left for you to do manually. You can pick out the high value bets and stake your wagers when the value aligns with your preferences. But if you are out to hedge your bets, use staking strategies, or even work around beating the juice, you have to whip out those in-built calculators and work it out manually.
This can definitely be optimized if the interface supports automatic arb calculations and devigs the odds. The other glaring room to improve is the coverage itself. This tool has a handful of US sportsbooks, and doesn’t cover all the major US sports. Unless your interest is primarily in soccer, tennis, football and basketball, you are going to feel limited. Plus, the betting market depth does not really live up to the price tag, especially if you compare ValueBetFactory with other similar tools like OddsShopper or OddsJam.
Is ValueBetFactory Legit
Yes, ValueBetFactory is a popular betting tool in the UK and thousands of testimonials. The betting tool is completely reliable, and while there are areas we would definitely like to see improved, it is definitely a tool that you can trust.
Who ValueBetFactory is For
We feel ValueBetFactory is more suited to intermediate to advanced bettors. The subscription is average priced, but a little steep for beginners or entry level bettors. The concept of dropping odds is not really a difficult one, and any bettor can use ValueBetFactory to gain an advantage in their sports bets. But to properly track these, use the calculators to make arbitrage bets, and manage the risks based on the +EV, is something that requires dedication and layered strategies.
ValueBetFactory is perhaps better suited to UK bettors, because of the sports coverage, but if you are looking for a competitive soccer betting tool, then it is a pretty solid choice. Not many betting tools in the US go into this level of coverage for soccer.

Our Verdict
The pricetag is just a little high for ur, but if you are specifically looking for a worthy odds dropping alert tool, then there aren’t many that beat ValueBetFactory. This is a competitive tool in its own specific niche. In the right hands, it can certainly enhance ROI, create an edge against the house, and guide bettors to smarter picks.
We just feel that they should deepen the betting markets and increase the number of US books covered. We would recommend it, you can get that 7 day free trial through our links. But we would also say check out some of the alternatives, such as Pick The Odds, Bet Hero, OddsShopper, OddsJam, and various others – you will find more in our Reviews hub.
