OddsPlays Privacy Policy
Effective Date: 29th August 2025
Last Updated: 18th March 2026
This policy is intended to apply to users in the United Kingdom and the United States and is designed to reflect applicable privacy principles under UK data protection law and relevant US state privacy laws.
1. Who We Are
We operate a sports betting affiliate website. This means we publish content, offers, reviews, and links relating to third-party betting operators and services. We do not provide betting services directly unless explicitly stated on the Website.
If you have questions about this Privacy Policy or our data practices, you can contact us using the details above.
2. Information We Collect
We may collect personal information directly from you and automatically when you use our Website.
Information You Provide
When you sign up, subscribe, complete a form, or otherwise contact us, we may collect:
- your name
- your email address
- your location
Information Collected Automatically
When you browse our Website, we may automatically collect certain information, including:
- IP address
- browser type and version
- device type
- operating system
- pages visited
- time spent on pages
- referral source
- clicks and interactions on the Website
Information Collected Through OptinMonster
We use OptinMonster to create and manage pop-ups, sign-up forms, and lead capture campaigns.
When you interact with one of these forms or campaigns, we may collect:
- your name
- your email address
- your location
- technical and usage information related to the form interaction, such as device data, IP address, page activity, and whether a campaign was viewed, closed, or submitted
3. How We Use Your Information
We may use your personal information to:
- provide and operate the Website
- send newsletters, updates, offers, and marketing communications you request or consent to receive
- manage subscriptions and email sign-ups
- improve our Website, content, and user experience
- personalize content and promotions
- analyze user engagement and campaign performance
- operate and optimize OptinMonster lead generation campaigns
- detect fraud, abuse, or unauthorized activity
- comply with legal and regulatory obligations
- enforce our terms and protect our rights
4. Legal Basis for UK Users
If you are located in the United Kingdom, we process your personal data only where we have a lawful basis to do so. These bases may include:
- consent, such as when you sign up for emails or accept non-essential cookies
- legitimate interests, such as improving our Website, measuring campaign performance, preventing misuse, and operating our business effectively
- legal obligation, where processing is necessary to comply with applicable law
- performance of a contract, where necessary to provide the service you requested
5. How We Share Information
We may share your information with trusted third parties where reasonably necessary for the purposes described in this policy, including:
- email marketing or CRM providers
- analytics and tracking providers
- OptinMonster and related lead capture or campaign tools
- affiliate networks and partner platforms, where relevant to referral tracking
- hosting, security, and technical service providers
- legal, regulatory, or law enforcement authorities where required
- professional advisers such as lawyers, auditors, or insurers
We do not sell your personal information for money.
6. Affiliate Relationships
As a sports betting affiliate website, we may include links to third-party betting operators, promotions, and partner services. If you click an affiliate link or engage with a partner offer, tracking technologies may be used to attribute the referral.
Any registration, transaction, or activity that takes place on a third-party website is governed by that third party’s own privacy policy and terms. We are not responsible for the privacy practices of third-party betting operators or partner websites.
7. Email Marketing
If you provide your email address through our Website or through an OptinMonster form, we may send you marketing emails, newsletters, updates, or promotional content where permitted by law.
You can unsubscribe at any time by:
- clicking the unsubscribe link in any marketing email, or
- contacting us directly
We will honor unsubscribe requests in accordance with applicable law.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Website, analyze traffic, improve performance, support affiliate tracking, and manage lead capture tools such as OptinMonster.
For more details, please see our Cookies Policy.
9. International Data Transfers
Your information may be processed in countries outside your state, the UK, or the country where you are located. Where required by law, we take reasonable steps to ensure that appropriate safeguards are in place for international transfers of personal information.
10. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- maintaining subscriber records
- complying with legal, tax, accounting, or regulatory obligations
- resolving disputes
- enforcing agreements
- keeping suppression records so we know not to contact users who opted out
When we no longer need your information, we will delete it or anonymize it where appropriate.
11. Your Rights in the UK
If you are in the United Kingdom, you may have the right to:
- request access to your personal data
- request correction of inaccurate data
- request erasure of your data in certain circumstances
- request restriction of processing
- object to certain processing
- request transfer of your data where applicable
- withdraw consent where processing is based on consent
You may also have the right to lodge a complaint with the UK Information Commissioner’s Office.
12. Rights for US Users
If you are located in certain US states, you may have privacy rights under applicable state law, which can include the right to:
- know what personal information we collect
- Request the deletion of personal information
- Request correction of inaccurate personal information
- opt out of certain targeted advertising or data sharing activities
- receive equal treatment for exercising your privacy rights
These rights may vary depending on where you live. To exercise a privacy request, contact us using the details in this policy.
13. How to Exercise Your Rights
To make a privacy request, contact us at:
Email: hello@oddsplays.com
We may need to verify your identity before completing certain requests. We will respond in accordance with applicable law.
14. Data Security
We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. That said, no internet-based system can be guaranteed to be completely secure.
15. Children’s Privacy
This Website is intended for adults only. We do not knowingly collect personal information from anyone under the age of 18, or under any higher minimum age required by applicable law for gambling-related content in a particular jurisdiction.
If we become aware that we have collected personal information from someone not permitted to use the Website, we will take steps to delete it.
16. Third-Party Websites
Our Website may contain links to third-party websites, including betting operators, affiliate partners, advertisers, and service providers. We are not responsible for the content, security, or privacy practices of those external sites.
You should review their privacy policies before providing any personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or data practices. When we do, we will post the updated version on this page and revise the effective date.
18. Contact Us
If you have any questions about this Privacy Policy or our data handling practices, contact us at:
Apps4 Web Media Limited
Genesis Centre, Office S12,
Innovation Way,
Stoke-On-Trent,
ST6 4BF,
United Kingdom
📞 +44 1782 366300
📧 Contact us via our contact form
