Privacy Policy

OddsPlays Privacy and Cookie Policy

Effective Date: 29th August 2025
Last Updated: 24th September 2025

OddsPlays (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy and Cookie Policy explains how we collect, use, store, and protect your information when you use our website, as well as your rights under applicable data protection laws.

1. Who We Are

OddsPlays is a sports betting affiliate website operated by:

Company Name: Apps4 Web Media
Registered Address: Genesis Centre, Office S12, Innovation Way, Stoke-On-Trent, ST6 4BF, United Kingdom
Company Registration Number: 10620067
Phone Number: +44 1782 366300

We act as a data controller of your personal data where applicable.

2. Information We Collect

When you visit and interact with our website, we may collect the following types of information:

  • Personal Information You Provide:
    • Name, email address, contact details (if you sign up for newsletters or contact us).
  • Automatically Collected Information:
    • IP address, browser type, operating system, referral source, pages visited, and general browsing data collected via cookies and tracking technologies.
  • Affiliate Tracking Data:
    • Unique identifiers and referral links used to track your engagement with betting operators we promote.

We do not collect sensitive personal data such as financial information, as all betting activity takes place directly with third-party operators.

3. How We Use Your Information

We use your personal data to:

  • Provide and improve our website and services.
  • Personalise content and recommendations.
  • Track affiliate referrals to betting operators.
  • Send newsletters, updates, and promotional communications (only if you have opted-in).
  • Comply with legal and regulatory obligations.

4. Legal Basis for Processing

We process your data under the following lawful bases:

  • Consent – for email marketing and certain cookies.
  • Legitimate Interests – to improve our services, prevent fraud, and maintain security.
  • Legal Obligation – when required by applicable laws or regulators.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and track performance.

Types of Cookies We Use:

  • Essential Cookies – necessary for website functionality.
  • Analytics Cookies – to understand how visitors use our site (e.g., Google Analytics).
  • Affiliate Tracking Cookies – to track referrals to betting operators.
  • Marketing Cookies – to deliver relevant advertisements.

Managing Cookies:

You can manage or disable cookies through your browser settings. However, please note that some website features may not function properly if cookies are disabled.

6. Sharing of Information

We may share your personal data with:

  • Affiliate Betting Operators – when you follow referral links.
  • Service Providers – such as analytics, hosting, and IT support.
  • Legal Authorities – if required by law, regulation, or legal process.

We do not sell your personal data to third parties.

7. International Transfers

Some of our partners and service providers may be located outside the UK/EEA. In such cases, we ensure that adequate safeguards are in place, such as Standard Contractual Clauses (SCCs).

8. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

9. Your Rights

Under UK and EU data protection laws, you have the following rights:

  • Right to access your personal data.
  • Right to rectification of inaccurate data.
  • Right to erasure (“right to be forgotten”).
  • Right to restrict processing.
  • Right to data portability.
  • Right to object to processing.
  • Right to withdraw consent at any time (where processing is based on consent).
  • Right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

To exercise your rights, please contact us using the details below.

10. Security of Your Data

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, loss, or disclosure.

11. Third-Party Links

Our website contains links to third-party betting operators. We are not responsible for the privacy practices or content of these third-party websites. Please review their privacy policies before providing any personal information.

12. Contact Us

If you have any questions or concerns about this Privacy and Cookie Policy, please contact us at:

Apps4 Web Media Limited
Genesis Centre, Office S12,
Innovation Way,
Stoke-On-Trent,
ST6 4BF,
United Kingdom
📞 +44 1782 366300
📧 Contact us via our contact form